According to a study conducted by an eminent firm, it is found that smartphone shipment in the European market has fallen by 10% in Q1 2022. The report states that war in Ukraine played a major role in this steep fall. Most of the decline is seen in Russia and Ukraine where shipments fell by 31% and 51% respectively as compared with Q1 2021. In the rest of Europe, 3.5% of year-on-year decline has been reported.

The recent Russia-Ukraine conflict has not just created large-scale devastation in Ukraine but also reduced the pace of economic activities in the region to a great extent. Further, stringent economic sanctions against Russia, record inflation due to war, and falling consumer confidence are also considered as top reasons behind this development.

Experts believe that the coming times will be much more volatile for the region and the smartphone market may witness a very tough time ahead when the full-scale economic impact of the war truly starts to be felt.

As per the research, Samsung tops the race in terms of market share in the European region followed by Apple, Xiaomi, Realme, Oppo, and others. Apple in fact increased its market share from 19% (Q1 2021) to 21% (Q1 2022), mostly at the expense of China-based Xiaomi.