According to Canalys, a leading global technology market analyst firm has reported that the smartphone shipment fell in North America by 6.4% (year-on-year basis) in Q2. Record inflation, decreasing consumer confidence, and economic slowdown are considered as the prime reasons behind this development.

It is interesting to note here that while the top five vendors (Apple, Samsung, Motorola, TCL, and Google) have experienced positive growth, others fell by 61% in Q2. Apple’s shipments grew by 3% so Samsung’s shipments increased by 4% in Q2.

“Consumer interest for low-end and high-end devices is sustaining the market, while the desire for mid-range gadgets is vanishing fast,” said Canalys Research Analyst Brian Lynch. “Concerns over demand in the second half of 2022 have taken root for both vendors and carriers, leading to tighter control over inventory and other costs. Vendors are now expected to invest heavily in marketing to speed up sell-though. This effort will be critical for low-end market challengers looking to grow their market share and defend carrier slots.”

Sadly, experts believe that this trend will continue for some time in the future as well.